Before reading, I didn’t really understand why this book is called “Traction.”Traction is the grip that tires have on a road or other surface. I know it also says “get a grip on your business,” so it almost makes sense — but the act of “getting a grip” usually involves imagery related to hands, not tires.It didn’t take long before I started to understand: It’s called “Traction” because it’s going to help us stop spinning our wheels as an organization and get somewhere.This book was recommended to me by multiple people separately as I discussed struggles as a manager where my team always had our ducks in a row, but then would get bottlenecked and held back whenever we needed another team’s help with a project. There was a lot of “hurry up and wait” going on, where my team would finish our parts of a project and then get stuck waiting for others who viewed their own projects as higher priority.The real problem was disorganization and a lack of communication from the top down. Everyone had a different idea of what the companies top priorities are or should be.Then the CEO read this book and started making changes based on it. Many of the changes aggravated or upset me, from pulling the executive team aside for a full week to rewrite our core values while I was trying to get the ball rolling on 4th quarter marketing plans to firing people who I didn’t think deserved to be fired.Then I read this book and I now understand what’s happening, including the firings. Did they “deserve” to get fired? In most cases, no. But they were all cases where someone was either not quite the right person for the job or we didn’t really have a need for their skill set and it was a waste to keep them on payroll for sentimental reasons.Now I feel I should clarify this is NOT a book about firing people lol that’s just an example of how I witnessed my employer implementing some of the concepts in the book.No, Traction is a book about getting your organization organized, getting everyone (and I mean EVERYONE) on the same page and focused on the correct priorities, and fostering healthy communication between teams… And this description barely scratches the surface.Most “business books” I’ve read are full of fluff and often not even good fluff. Traction isn’t like that. Every chapter contains legitimate value and it lays out a system that will help your organization stop spinning its wheels.