It's definitely for 'creative' writers in the sense that she suggests a variety of formats such as short stories, poems, and plays. If you're like me and you tend to focus on one thing, like writing longer fiction, this may not be for you. What I was looking for was more like 365 prompts to get me jump-started each day, but it's really more of a how-to book with about 4-6 exercises for each 'lesson' (Description, Start in the Middle, Subtext, Recycled Poems, Lists, Haiku, etc...). The chapters are generally of either the how-to-write category or the writing techniques category, like writing description, or generating ideas from a picture or a nonsense word. For a beginning writer, student or teacher, this is a good, fun start. More experienced writers might be disappointed or even a little bored (mainly because it's things you've probably seen - or even tried - before).